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Spotlight: |
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Hard-Working Synthetics |
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| Hard Working Synthetics Spotlight: Bill Bruno |
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For the past five years, Bill Bruno has been the reliable link between the Silver City Resort in the Sierra Nevada mountains and the supplies it needs to run. Twice a week, he delivers groceries and housekeeping essentials up the 21-mile stretch of Mineral King Road, a route with a staggering 700 curves climbing from 1,500 feet to 7,000 feet in elevation.
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Get Rewarded |
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Rotella Promotions |
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You Don’t Want to Miss Out! The 2026 Shell Rotella Promotion |
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Whether you’re changing oil in your big rig, farm equipment or diesel pick up, Rotella wants to reward your hard work. During the 2026 National Promotion, customers across the U.S., Puerto Rico, and Canada from February 1st to May 31st can earn up to $80 in Mastercard Virtual Reward Cards with the purchase of eligible Rotella products.
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Get Paid to Upgrade: The 2026 Shell Rotella DIFM Promotion |
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Ready to trade up to premium protection? When you let the pros handle your next oil change with Shell Rotella T6, you’ll receive a $40 digital gift card through the DIFM (Do-It-For-Me) National Promotion.
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Hear from Rotella Users |
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#RunsOnRotella |
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Farmer Grayce and Clarissa Rankin helped celebrate hard work on and off the road this fall. Farmer Grayce announced Tod B. of Gurnee, Illinois, and his 1956 JI Case 400 as the 2025 SuperTractors Champion, congratulating him on his well-deserved win and honoring farmers nationwide for National Farmers Day. Meanwhile, professional trucker and creator Clarissa Rankin showed how her fleet #RunsOnRotella, sharing how Shell Rotella oil keeps her trucks running smoothly through long days of stops, turns, and idle time. Together, they continue to spotlight the spirit of the Shell Rotella community that keeps North America moving. |
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On the Road Advice: |
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Insights from Shell Rotella Specialists |
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Maintenance tips: How to prevent wear and tear on your truck’s engine |
Often, it starts small — perhaps it’s an unfamiliar vibration or a bit of sluggishness when accelerating, or maybe you’ve got a gut feeling that something’s just not right as you’re rolling along the highway on the way to your next stop.
For truck drivers and fleet managers, catching these early signs of engine wear and tear can mean the difference between completing your work or weekend trip and being stranded on the side of the road.
Let’s face it: Engine wear and tear are inevitable over time, but with proper upkeep and preventive maintenance, you can keep your engine operating smoothly for longer. |
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Diesel Dispatch |
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Product Spotlight: Shell Rotella® T6 0W-40 Full Synthetic |
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When the temperatures drop and the work doesn’t stop, you need an oil that’s built to perform. Shell Rotella® T6 0W-40 Full Synthetic is specially designed to deliver reliable protection in extreme cold while standing up to the heat of tough jobs. |
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Spotlight: |
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SuperTractors |
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| Celebrating the 2025 SuperTractors Champion - Tod B. and His Legendary “Case 411” |
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In honor of National Farmers Day, Shell Rotella proudly celebrated Tod B. of Gurnee, Illinois, the winner of the fifth annual SuperTractors contest, which recognized the hardworking farmers who keep America running strong.
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Spotlight: |
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What is PC-12? |
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Additives Will Make the Difference for Upcoming PC-12 Engine Oils |
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With tighter emissions regulations for diesel-powered trucks coming in 2027, work is underway on the next generation of engine oil - API PC-12. This new specification will replace the current API CK-4 and FA-4 categories and is being developed to deliver stronger protection in more demanding environments. |
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Canada (FR)
United States
