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Hardworking Synthetics

Hard Working Synthetics Spotlight: Bill Bruno

For the past five years, Bill Bruno has been the reliable link between the Silver City Resort in the Sierra Nevada mountains and the supplies it needs to run. Twice a week, he delivers groceries and housekeeping essentials up the 21-mile stretch of Mineral King Road, a route with a staggering 700 curves climbing from 1,500 feet to 7,000 feet in elevation.

With every trip, Bill tackles steep grades, sharp turns, and unpredictable conditions, all while trusting Shell Rotella® T6 15W-40 Full Synthetic diesel oil to keep his engine protected through the toughest terrain. October 2025 marked his 155th trip, after safely negotiating 217,000 curves along this challenging mountain road.

Bill's dedication ensures that the Silver City Resort and its guests are well-supplied through the season—until the road closes for winter each October. His commitment and perseverance are exactly what make him a true example of the hard-working spirit we celebrate at Shell Rotella®.

Got a Story Like Bill's?

We love celebrating the people who keep moving, no matter what the road ahead holds. If Shell Rotella® synthetic oils are part of your journey, we want to hear from you!

Share your story with us by sending a DM or submitting it directly on our Hard Working Synthetics landing page. Your hard work could inspire fellow drivers and be featured in an upcoming spotlight.

Submit your story today: mymilesmatter.ca/hard-working-synthetics

hard working synthetics
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